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Thursday, August 19, 2010

"The Last Exorcism" chatroulette viral campaign

by Alvin


I love great advertising & marketing.

The campaign that went behind The Dark Knight was my fave thus far: online and "offline" cryptic clues to decipher and a treasure hunt that used them with various rewarded tools linked to the Dark Knight universe (e.g. a mobile phone where The Joker would send messages and clues to the player).

As usual I don't do the explanation justice, but here's a unique campaign that uses pop culture to effectively tease and market a horror film with great effect.

*warning* the video does contain some strong language and very disturbing haunting imagery.

So if you're squeamish, you have been warned...








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And now a word from the bros:

We're building an awesome video game app, so we need cash bad! Please help this nutso project of ours come to life by making a small PayPal donation. With your donation, you'll be able to help us hire developers and put a bright new game into phones and tablets worldwide.



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